FREQUENTLY ASKED QUESTIONS, AND PRODUCT TERMS:
FREQUENTLY ASKED QUESTIONS, AND TERMS:
About Search Engine Management!
About Search Engine Management!
About Search Engine Management!
- Is my site good enough?
- What is SEP/PPC?
- What are Vöxtur's SEP Terms?
- How do cancellations work?
- What if I want more positions?
- What are Vöxtur's SEO Terms?
- What is Reputation Management?
- What are Vöxtur's Reputation Managment Terms?
- What is the Vöxtur SecurPAY System?
- What about the Vöxtur Websites?
About Search Engine Management!
- Is my site good enough?
According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.
You’ve probably heard of Google, Bing, Yahoo! and MSN. These are the big players in the search engine business and millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.
Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.
Search marketing delivers ongoing ROI!
Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. Vöxtur's Account Managers are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing campaigns.
What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your Vöxtur Account Manager will help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO) strategy. To help you move your business to the next level, Vöxtur can provide you with a comprehensive mix of SEM tools and techniques.
Mend the holes in your copy:
Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action.
As search engines refine their algorithms and place greater importance on a useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by Vöxtur Account Managers, are winning with words! You can too. Contact us TODAY to find out how your Web copy can be polished up to drive good search results and quality conversions. - What is SEP/PPC?
Yes it costs to bring good leads... but only just a little:
Wouldn’t it be nice if your site appeared when someone searched for your product/service online? Wouldn’t you like to lower the cost of getting new customers? The best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.
Paid Search Marketing helps you reach targeted leads that will be funnelled to your website instead of your competitor’s. How does it work? When someone searches for keywords specific to your business, your site will appear high up in the "Exclusive Sponsored Result" section of the search engine. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your product, immediately.
PPC is so cost effective, everyone can do it... but it needs to be done right!
In fact, people could be searching for what you offer right now! The key is to know exactly what keywords they are using to search. Vöxtur's Internet Marketing Consultants can perform Keyword research that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-Per-Click (PPC) advertising campaign. As an Vöxtur client, you will not have to pay per click. We charge a very cost effective flat monthly rate, and one-time setup fee, which saves you money every month.
Think of it like a food court in a shopping mall. Shoppers walking around the food stalls are obviously looking to satisfy their appetites. Every food chain present there can potentially satisfy them. But a person looking for sushi, will head to the oriental restaurant, rather than the one selling burgers. Food for thought...what is the point we are trying to make here?
Web users are even more complex than the offline mall shopper. They do not go online and search for “city + restaurant” anymore. Instead they would search “City + Sushi”, if that’s what they're looking for. It would take work and sustained effort for a Sushi restaurant to come up high in the natural or organic search listings. However, there is some prime Real Estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ad like: “Best Sushi in Downtown Toronto!", will be the best result. This way, they can see you have great taste!” and in turn, it will drive targeted traffic to your restaurant's site.
Don’t pay if they don’t click!
What happens if the prospect doesn’t click on your ad? Well, you don’t pay for your ad to simply show up in the right place. You only pay a flat monthly rate, to avoid having to worry about your ad showing up and getting wasted clicks from someone searching for “Bookstore in Downtown Toronto”, for example.
We can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business. PPC campaigns can be set up to direct traffic to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign and enhance it periodically to get the best results. Call 844-259-5304 for your PPC roll out! - What are Vöxtur's SEP Terms?
Give us a call to Discuss our SEP Terms! - How do cancellations work?
Its Super Easy!
At least 3 business days prior to your bill date;
Option 1: Call Our Main Line at (844) 259-5304
Option 2: Call Your Account Rep Directly
Option 3: Simply send an Email to CS@VoxturResults.com containing your name, and that you would like to cancel. - What if I want more positions?
Certainly! Since our positions are Exclusive, we are only able to place one client per search position, so some positions may not be available at a later time as they can go to a competitor. Ask your Account Manager, or call 844-259-5304 to see what's available. - What are Vöxtur's SEO Terms?
Vöxtur's Local SEO includes the management a minimum of 15 local directory listings per month that drive data to Google, Bing, Yahoo! and MSN. The client is responsible for providing Vöxtur with all photos, customer feedback information, and maintaining contact with our Tech Team to ensure modifications made are accurate.
Vöxtur bills monthly, and there never any contracts with Local SEO Services. Starting price of $299 is dependent upon errors in data found and complexity of campaign management at time of consultation.
SEP Services offered during SEO management may vary widely, and some may not be available. - What is Reputation Management?
Reputation Management can be separated into three different categories. It is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or recently-established company which wants to get its name out there. With the help of Vöxtur, you can use any of these types of reputation management:
• Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation and maintaining it to help your business.
• Maintenance – Reputation management is meant to just keep a company’s good image superior in the public eye. This is meant for companies that are already established, and have a good reputation already.
• Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.
Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least 3 to 6 months before any progress is really seen. This includes many different strategies, which include social media such as:
• Online Blogs, and Blogging – Blogs that are updated every day
• Directory listings Management – Listing a website in directories using optimized keywords
• Direct Reviews from your Clients – Having your clients write good reviews of the company on websites
• Online Publicity Improvements – Syndicated article writing, links, and banners
• Social Networking Optimization – Posting pages on Facebook, Twitter, LinkedIn, ect.
Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fluition. - What are Vöxtur's Reputation Management Terms?
Vöxtur does not claim any ownership in any of the content, including any text, data, information, images, photographs, music, sound, video, or other material, that you upload, transmit or store in our data base. We will not use any of your content for any purpose except to provide you with our services
You represent and warrant that all of the information provided by you to Vöxtur in order to participate in our services is correct and current and you have all necessary right, power and authority to enter into this Agreement and to perform the acts required of you here under. You represent and warrant that you will not post articles, newsletters, websites, blogs or other information which directly conflicts with the strategy and/or scope of work prescribed by us according to the search engine algorithm. Vöxtur can not and does not guarantee or warrant that it will be successful in removal or alteration of negative information from any specific online position, if services are performed, of any Internet content about the Customer or the Named Party he/she has designated as the subject of the searches to be undertaken by the Company.
Vöxtur will provide a variety of online solutions including but not limited to: posting positive review information, new and or positive reputation building, reputation restoration, online marketing through SEP or SEO services, and possible web design, modification, and development. Vöxtur disclaims all responsibility and liability for the availability, timeliness, security or reliability of the Service. Vöxtur’s Service also reserves the right to modify, suspend or discontinue the Service at any time and without any liability to you. - What is the Vöxtur SecurPAY System?
For those clients who want that extra security, Vöxtur has implemented the SecurePAY System. Instead of verbally giving your payment information over the phone, The Account Manager setting up your account will guide you through inputting the information into our Secure Online Form while on the phone with you. This ensures your payment data doesn’t get submitted over the airwaves, and also ensures the data is collected accurately. It’s easy to use. Once submitted and received, a Senior Processing Rep will enter your information securely into your account as your Account Manager completes the sign up process. - What about the Vöxtur Websites?
Vöxtur is Beta testing new website systems that can provide a hosted website to individuals requiring one. The websites are hosted through a 3rd party company, byVöxtur. Maintenance and modifications are the sole responsibility of the client, and Vöxtur can make no guarantees on quality or site content availability. Please ask your Vöxtur Account Manager about the customizable websites. Websites available are based on basic templates only, and Vöxtur has no control over layouts, quality, content, or template availability.